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This month we turn our attention to the issue of how to get someone’s attention in the context of a presentation. We read a lot of books and lately Millie and I have fixated on a great book titled Brain Rules by super-smart guy, John Medina. We’re going to show you how to create better attention getters using three of Dr. Medina’s Brain Rules.
Every industry has conventions or trade shows that offer a great opportunity to make contact with potential clients or business partners. You want your trade show performance to say something powerful about you and your company. How do you do that? Take a look . . .
Continue reading How to Accomplish Successful Trade Show Interactions
Researchers are beginning to realize that we make our buying decisions based not on rationality, but on the extent which we identify with the brand and story of a particular product. These decisions are not made consciously on our part, but they are consciously encouraged by the people who want you to buy what they’re selling. In this tutorial, we’ll look at how a well-crafted story impacts the willingness of your audience to accept and act on your message.
Last month we discussed how those clever beer people tell their story in such a way as to shape their audience’s expectations of what the beer represents. Because EVERYTHING we purchase and consume is about more than the product itself right?
This month we are going to pick up where we left off: how to tell our own story.
