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Last month we discussed how those clever beer people tell their story in such a way as to shape their audience’s expectations of what the beer represents. Because EVERYTHING we purchase and consume is about more than the product itself right?
This month we are going to pick up where we left off: how to tell our own story.
Now, I’ve been known to mock New Year’s resolutions (my aunt swears she’s going to lose 20 pounds every year -- she’s been saying that for the last 20 years!), because it seems that we make them planning to not achieve them. But, it doesn’t have to be that way! You just have to be SMART about it . . .
This month’s tutorial focuses on a common blight in the workplace: time wasted in meetings. A look at how much time we spend in meetings and ways to improve their effectiveness gives you the ability to make turn the blight into a blessing; creating meeting environments that are productive and -- dare I say it -- enjoyable!
Ever wonder how much practice it takes to be a world champion . . . anything? New research shows that it takes more than talent and a pretty face to get ahead in life. Yep, your old high school coach was right when he said, “Practice makes perfect.”
